A campaign that makes inequality impossible to ignore

From microaggressions and pay gaps to femicide, women face inequality every day, yet over 60% of people in the Netherlands don’t see it as a serious issue. Oxfam Novib struggled to connect global gender inequality to the Dutch context.

During the process I identified the phenomenon of gender silencing: the silencing of other because of one’s gender. It became the strategic and creative foundation for the Raise Your Voice campaign. A strong call to action, bold visuals, and powerful statements highlighted the shared experiences of women worldwide, making an abstract issue tangible and urgent.

The campaign launched across the country ahead of International Women’s Day and the Feminist March, and continued online with a social activation, where women shared powerful facts about gender inequality.

★ Winner ADCN Awards ★ Winner Anthem Awards